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Mystery Shopping Program

Intel That Sells.

Our goal is to help ensure your every transaction delivers upon your brand promise to delight your customers every time, everywhere.

With the 360 Intel Mystery Shopping Program, you can measure, monitor and optimize your brand with honest, real-time, interactive research. Without this real-time data, other feedback channels only share subjective perception at a point in time. Now, you can fully understand how a customer experiences and interacts with your brand with a 360 degree view to get the insights and strategies to strengthen and grow your brand.

Contact Sales

 

Where do you begin?

Mystery Shopping is the cornerstone to understanding your customer experience. Examining all touchpoints is key.

Brick and Mortar

Actual store or location visits help you to examine face-to-face customer service, quality of service and facility, as well as the overall brand experience.

Online

We can help understand how your brand communicates digitally. Is your website communicating what you want it to and is it a user-friendly experience?

On the phone

Locations, call centers and automated customer service all need to consistently deliver on the brand experience.

Our seamless process makes it easy for you.

  1. Connect with your Client Manager

    We pair you with your own dedicated client manager that has domain expertise in your field. They will walk you through the entire process, work with you to understand your objectives and needs and develop your action plan.

  2. Develop Survey Research and Timing

    We develop the surveys to match your goals, train and schedule the mystery shoppers and work with you to determine which locations and frequency of shops.

  3. Evaluate and Analyze

    With easy to understand graphics and templates, you will be able to understand where you excel, what needs improvement and key opportunity areas.

What You Get

  • A dedicated Client Manager with domain expertise in your field
  • Customized reports that are tailored to your business and meet your goals
  • Nationwide professional shopper network within your target audience ready to tackle your research needs
  • Leading industry software for collecting, aggregating and reporting data
  • Online dashboard with robust, user-friendly analytics
  • Individual and trending scores with benchmarks in easy-to-understand, consumable reports
  • Professional auditing of shop reports to ensure data validation and integrity
  • On-going support with Client Help Desk

Dig Deeper With Additional Services

Field Audits

Knowing how your team manages processes and procedures is key to understanding how well brand standards are being kept. Make the data actionable by automating workflows for follow up on items.

Customer Experience Management Consulting

Data is not actionable alone. Understanding and analyzing data trends and patterns allow you to make the right decisions to improve and grow your business.

Surveys

Collecting both employee and customer feedback is a critical data element to complete your 360-view of your customers' experience.

Brand Reputation Management

Monitor social media sentiment as well as ratings and reviews to help you identify, assess and manage customers’ perceptions of your brand.