Asset 22

Our History

Our roots run deep in customer experience.

360 Intel is passionate about building exceptional customer experiences and committed to developing lasting partnerships with our clients and our mystery shopper network. Our roots are deep in hospitality, education and services having worked and owned businesses. Formerly part of Goodwin Hospitality, we have been objectively measuring and analyzing brand experiences for over 15 years.


In 1999, we originally started as Goodwin Hospitality after several years in the hospitality industry owning restaurants and businesses. It was there that our founder recognized a real need for consistent and better delivery of customer experiences. As Goodwin Hospitality grew, we expanded into three core business areas, each dedicated to a specific industry:

  • Goodwin Hospitality: Hospitality
  • Customer Prophet: Retail
  • Campus Feedback: Higher education

To better serve our more diverse client base, we are uniting under one brand, 360 Intel. 360 Intel capitalizes on our strong heritage and mystery shopping expertise. As 360 Intel, we offer even greater industry breadth plus more in-depth services for a 360-perspective on your customer’s experience. We believe that under the 360 Intel brand and with our program and expanded services, we can focus on what truly drives the customer experience beginning with the mystery shopping program as a lynchpin—to help our clients pivot to amazing customer experiences.